Since May 2012, I've created and written a glossy magazine styled blog called Material-Media. My writing for this publication specialises in celebrities, fashion, beauty, culture, lifestyle and opinion. I really enjoy working on this project and I'm so proud that I've received almost 5,000 page views in ten different countries! I believe this blog has helped me identify my personal writing style and has improved my feature writing techniques.
As well as posting on the online blog, I also promote Material-Media through social media platforms. I created a Facebook page, found at www.facebook.com/MaterialMedia, to help receive more readers and to provide more information to Material-Media fans. I alert readers when a new post is online and treat them to smaller features, such as 'Bargain of the Day' and 'This Week's Top 5 Must-Buys'. To add to this, I use my personal Twitter account to advertise Material-Media. These activities have significantly improved my online promotion skills, which are useful techniques needed within the PR industry.
I use many glossy magazines and online resources to inspire my writing for Material-Media. Heat, More, Grazia and Now are just some of my favourite showbiz publications. I also visit the websites of high street stores, such as Topshop and River Island, to help gain inspiration for my fashion themed posts. I believe I'm as up to date as possible on showbiz news and current affairs thanks to Material-Media. To add to this, reading these publications so regularly gives me a massive insight into successful magazine writing.
In the future, I hope Material-Media opens doors for me in the showbiz world and helps me achieve my aspirations of becoming a journalist. Visit www.material-media.blogspot.com to have a read of my blog posts or you can click on the Material-Media link at the top of my media portfolio. I hope you enjoy reading!
Abbey Hartley
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